August 14, 2008 - Valley Village, CA. - Len Latimer, President of Lynx Media, Inc., announced today that they have become the leading provider for football magazines that use in-house, circulation management software. According to Latimer, “Our product mix fits the niche very nicely.” Currently, Lynx Media’s football clients using their First Edition 7 software include the Miami Dolphins, Pittsburg Steelers, Philadelphia Eagles, San Franciso 49ers, Oakland Raiders, Buffalo Bills, New York Giants, New York Jets, Tampa Bay, and Washington Redskins. Also, college football publishers include Bama, Auburn, Florida, Florida State, Indiana, Penn State, Nebraska, South Carolina, Notre Dame, and Penn State.
Len Latimer stated, “First Edition’s ability to easily handle complicated delivery frequencies made us a winner with football publishers. Many teams publish weekly during season, but then switch to monthly or bi-monthly, and then suspend the publication during off season. Most subscription management systems simply can’t handle those needs. Football publishers also like our advanced features such as integrated email marketing, multiple editions for subscription levels, auto-renewing with auto-charging and inventoried one-shot products.”
With over 600 users, Lynx Media is one of the largest providers of subscription management software to publishers of magazines, newsletters, memberships, and now, football publications.